For many people, especially those who experience social anxiety, making cold calls can be a difficult undertaking. Making cold calls can be stressful because of the dread of being rejected, the pressure to close the deal, and the unpredictability of the results. But, it is easy to get over cold call anxiety and improve your confidence and success with this crucial sales method by using the appropriate strategies and mentality. In this blog post, we’ll look at various strategies for overcoming cold call fear, supported by references from professionals in the area.
Plan and Practice
Being well-prepared before a call is one of the best methods to overcome cold call fear. This entails doing background research on your potential customer and their business, creating an outline or screenplay for your speech, and practicing your delivery. Marc Wayshak, a sales guru, claims that you will feel less apprehensive the better prepared you are.
Focus on Developing Rapport
Try to concentrate on developing a rapport with your prospect while cold phoning rather than treating it as a sales presentation. This entails showing real interest in their requirements and issues and giving them your full attention. Consumers buy from people they like and trust, as noted by sales trainer Wendy Weiss.
Use Positive Self-Talk
Positive self-talk should be used to counteract negative self-talk, which can make anxiety symptoms worse. Spend a moment reviewing your accomplishments and strengths before making a call. Positive self-talk is a critical tactic for overcoming sales call hesitation, says sales coach Jeb Blount.
Embrace Rejection
Cold calling will inevitably result in rejection, but this need not be a stressful experience. See rejection as a chance to grow and learn rather than fearing it. There is no such thing as failure, sales expert Colleen Stanley observes, “if you can detach from the outcome and use each encounter as a learning experience.”
Take Breaks to Practice Self-Care.
Being on the phone for long periods of time may be psychologically and emotionally taxing, so it’s crucial to practice self-care and take pauses to prevent burnout. This entails scheduling downtime for sleeping, working out, and participating in enjoyable pursuits. Anthony Iannarino, a sales trainer, “Self-care is essential for successful sales. You won’t be able to work at your best if you don’t take care of yourself.”
You may get over your fear of making cold calls by using these strategies, which will also help you become a more assured and effective seller. Remember that cold calling is a skill that can be developed over time, so don’t let failures or rejection deter you from trying. You may learn this crucial sales approach and reach your objectives if you are persistent and have a good outlook.
Sources:
- Entrepreneur. “How to Overcome Cold-Calling Anxiety.” https://www.entrepreneur.com/article/297867
- Inc. “7 Strategies for Overcoming Call Reluctance.” https://www.inc.com/wendy-weiss/7-strategies-for-overcoming-call-reluctance.html
- Sales Gravy. “How to Overcome Call Reluctance and Make More Sales.” https://salesgravy.com/how-to-overcome-call-reluctance-and-make-more-sales/
- Forbes. “How to Overcome the Fear of Cold Calling.” https://www.forbes.com/sites/colleendebaise/2013/10/23/how-to-overcome-the-fear-of-cold-calling/?sh=4b4a97d3638e
- The Sales Blog. “The Power of Self-Care for Salespeople.” https://thesales